Promising Strategies and Lessons Learned from 3M’s Employee Engagement

3M partnered with the National Environmental Education Foundation (NEEF) to design and implement the 3M Global Employee Sustainability Challenge—a unique engagement campaign that would generate interest and excitement among employees while educating them on 3M’s Strategic Sustainability Framework. This paper shares promising strategies, lessons learned, and recommendations that may benefit other companies looking to engage their virtual workforce in sustainability initiatives.

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